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The gold standard for campaign management
The universal buying portal for the UK and Irish ad industry, Caria connects the linear, BVoD and addressable TV ecosystem from media agencies to broadcasters, ad agencies to advertisers.
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BOOKINGS
Streamlined BVoD, addressable TV and cinema bookings
By centralising campaign management processes in a single platform, time and costs are saved for all. Agencies save time managing bookings and creative workflows. Media owners save time fulfilling campaign requests through a streamlined process.
COPY INSTRUCTIONS
Agencies and media owners work from the same media plans
Both agencies and media owners can relax, knowing that their bookings are received with the shared and correct instructions — helping avoid confusion and errors.
INTEGRATIONS
Automate workflows across systems
With flexible integrations with platforms like MediaOcean, Adalyser, Techedge and Landmark — Caria fits into the ad workflow - streamlining media buying and helping to avoid errors.
CAMPAIGN DATA
Ad performance data
Agencies and media owners get peace-of-mind from knowing that bookings and copy instructions have been accurately delivered and can rely on our comprehensive airtime data which is integrated with reporting systems.
Connecting up the UK and Irish ad ecosystem
Working in partnerships with media owners, Caria works across the ad world, streamlining campaign management.
What our users say about Caria
Dentsu Aegis
Sky
Clearcast
A single portal for agencies and media owners
For agencies
Unified portal for booking Converged TV
- Easily manage TV, BVoD and Cinema booking and administration through a single portal
- Seamlessly access the media owner ad market
- Prioritise production workflows
Streamlined version control with data auditing
- Manage booking TV spots efficiently
- Effortlessly conduct data audits
- Simple communication with sales = less time spent on admin
Centralised automation
- Integrations with creative workflows and booking and finance systems APIs which offer data ingestion and extraction
Comprehensive spend reporting and spot schedule tracking:
- Generate spend reports and track return path campaign data
- Support agency deal-tracking and campaign management processes
Agency integrations
- Campaign management and reporting integrations
- Enables significant time and cost savings
For media owners
Unified portal for managing Converged TV bookings
- A single portal to manage TV and BVoD bookings
- Standardised industry format and workflow with Caria ID
- Access to the media agency market
Automation based on agency data
- Save time with efficient centralised automation
- Simplify workflow when reporting data to agencies and advertisers
Booking process control
- Manage booking process and its evolutions
- Align agencies with media owner guidelines for a streamlined approach
Manages integrations
- Integrate trade, schedule and creative delivery data with your sell-side tools
- Gain significant time and cost savings
Caria by the numbers
Years streamlining campaigns
Of booking value transacted per year
Spots each year
Users
Ready to find out more?
Contact the Caria team to see how we can help you supercharge your ad booking process across Linear TV, BVoD and digital.
Caria on the blog
Product updates, news and information about Caria on the blog.